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BEAUTY TOASTER Chantal Soutarson - ALL TIGERS rouge à lèvres naturel vegan

"The Ultimate Tiger is the Everyday Woman" -Chantal Soutarson, Beauty Toaster Podcast

Chantal is a unique blend of calm and fiery, which instantly puts her guests at ease and makes them want to reveal their true colors. It's no wonder that her intimate conversations with beauty gurus, in her podcast Beauty Toaster created early 2018, has been so successful.

In episode 48, it was ALL TIGERS' turn to be in the spotlight!  All that needs to be said is the trademark phrase: "Get your headphones on, it's time for Beauty Toaster!".

How was your "Beauty Toaster" podcast born?

I've been a journalist on women's issues for about 25 years and it just seemed the natural progression to create my new pursuit: Beauty Toaster, the beauty wellness podcast, about 1 year ago.

I meet entrepreneurs in the cosmetics and wellness industries. It's very rewarding to hear someone tell their story.

That's what makes me a Tiger: If I believe in something—like a podcast—I commit to it fully and try to do it as best as possible. I always go to the end of whatever it is I undertake. I do not give up on things!

Michelle Soutarson Beauty Toaster

What's your jungle?

My hunting ground: the Internet. It has become my main source of information and it is also my main work tool, since I also manage my blog and my social media. This is where I find new brands and inspiration, and it's where I learn new things and become informed on new subjects, in complete liberty! The Internet is a gold mine that you just have to learn to take advantage of...

But I find that life in general is a heck of a hunting ground, where we constantly need to be on the lookout, in order to protect ourselves and those we love, and also to fight... It is an ongoing battle.

When do you feel like a jungle Queen?

When people talk to me and congratulate me on Beauty Toaster, when I am told that my daughter is well behaved, when I finish my Sunday run as if it were a walk in the park...!

What about in between queen interactions? 

I belong to a generation—yeah, I know, it makes me sound like an old fart, but I am still 2 x 26 years old 😉—that doesn't quite know what the word sorority means, which tends to shoot others in the foot rather than support them...

I discovered the meaning of the word sorority by attending talks with young women who could have been my daughters and who had this culture of sharing, sharing information, of moral support, of helping out... I found it encouraging and especially promising for the future. It gave me faith in women!

Who is the ultimate tiger to you?

It is not a movie star or singer, nor any known personality. In my opinion, the ultimate tiger is the everyday woman, the one who fights despite her mental burdens, despite the weight that society and patriarchy put on her.

Is that what makes you bare your claws?

Inequalities in general. It's a real mental poison, which seeps into the heads of adults, but also children's, and is distilled in society every day... And then there's the question of ecology, which I think is a problem we need to consider personally. It's up to us to take initiative, to take our destiny into our own hands in order to save ourselves and the whole planet at the same time!

We must stop thinking that others—politicians, laws, businesses, whatever—will do it for us, or that "it's other people's problem." That's not how it works, everyone has to do their part.

What makes you so happy you want to roar?

I'm happy to see that in the past several months, some of my false beliefs have been shattered. For example, "After 50 years old you can no longer bounce back," or "Nothing will ever change"...

Now I have started to have a real green mentality, I care about animal welfare... The list is so long! Finally, it's not so bad to be getting older! 

Natural, vegan, cruelty-free: Is this important to you?

Yes, more and more. For the podcast, I often interview brand creators who check those 3 boxes. Cruelty-free has been mandatory in Europe for several years, but some believe, for the good of their shareholders, that it stops at our borders and they only think of buying more market shares elsewhere, like the Chinese market, where animal testing is still common...something I cannot stand!

Moreover, the beauty industry is very polluting; I am hopeful that the big brands will make a move since they have the money and the power to do so.

Personally, I make organic food a greater priority more and more each day—provided that it didn't cross half of the planet to reach us! I keep decreasing the amount of meat I eat, I buy less and less in large grocery stores, I prefer the farmers' market, I've given up on the latest fads, and I am learning to recycle my clothes. For cosmetics, as time goes on, I have been leaning more towards less "chemical" products and a simplified skin care routine. I am even thinking about getting rid of my car in the coming months.

What does lipstick mean to you?

An accessory, it is enough in and of itself! But I don't wear it all the time. When I get it out of the drawers, it is usually because I have an important job appointment, or because I want to make a statement. Not at all to seduce!

What is your favorite lipstick color?

A true "fireman truck" red.

Well, now that you're a tiger, what's your mantra? 

Tiger Power!

Thank you Chantal!

Find Beauty toaster on Instagram @beautytoaster, on Twitter @beautytoaster and on her Facebook page @beautytoaster to be notified of her new episodes. During Episode 48, Chantal interviewed Alexis, founder of ALL TIGERS.

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