So powerful and yet so threatened: how your lipstick helps to save the kings and Queens of the jungle and their eco-system. And why it affects us all.
Vegan and cruelty-free lipsticks: a good start!
Back to the basic, but remember: the lipsticks ALL TIGERS are vegan and cruelty-free. The brand bears the name of an animal, so you might as well go after a respectful approach to living beings.
- Vegan : This means that we have banned from our lipstick some ingredients of animal origin usually used, such as the carmine pigment extracted from scales (yuck), beeswax, animal fats etc... A woman ingests up to 2kg of lipstick in her life, so if you could already avoid the stuff that no one wants to swallow...
- Cruelty-Free, this means that we are opposed to animal testing, and that ALL TIGERS lipsticks will never be tested on animals. This is already the rule throughout Europe (since we have only put good ingredients in our lipsticks, there would be no point, and ALL TIGERS are committed not to market products in a country where local authorities would require us to do this type of testing.
Vegan, cruelty-free... For animals in general, it's good... "But for the Tigers, what do you do?" Legitimate question, it is our animal-emblem after all. By seeing Tigers everywhere, on T-shirts or toys (without the brands elsewhere very clearly committed to its protection), one would almost forget that it is a species seriously endangered. We would not have been comfortable using the image of the tiger without giving him royalties, in one way or another...
We have a lot in common with Tigers: so powerful, and yet so threatened... The choices that manufacturers make for us are a good example, starting with lipstick, a product consumed daily by millions of women and whose composition is not poorly known. WE are ALL TIGERS: That's what inspired the brand name.
The wild Tigers, 'shareholders' of all Tigers
From its inception, ALL TIGERS made the choice to join To the association 1% for the planet, which is a group of companies that undertake to pay 1% of their turnover each year to an association of their choice. 1%, whether the company is in loss or profit: For a company, it is a very strong commitment.
With the 1% for the planet, we chose to Support the action of Véronique Audibert and her association Poh Kao, founded in 2008, which supports projects in Asia involving local people in the preservation of wild tigers and their entire environment. So you could say that tigers are stockholders of 1% of ALL TIGERS!
"Saving a tiger is preserving the balance of entire regions. "
Tigers in the wild went from 100 000 a century ago, to now only 2 000. And when a tiger disappears, it is the sign of a ravaged ecosystem, the direct result of the destruction of entire forests and the depletion of prey. It is also the result of intensive poaching and illegal trafficking, orchestrated by international criminal organizations that profit from it... The locals, often extremely poor, are directly affected by the deterioration of their environment, which they derive most from their resources. Not to mention the threats raised to them by the presence of criminal organization in those remote areas. Saving a tiger is preserving the balance of entire regions.
Just recently, the Chinese government announced its intention to partially reopen the legal trade in tiger parts, for scientific purposes: the news rose a great turmoil among the advocates of the wild tiger, for it could only nourish the International traffic. Under pressure from environmental organizations, China finally suspended this decision. But it reminds us that the tiger's situation is still unstable.
The POH KAO Association, founded in 2006 and recognized as a general interest, has given itself the mission of protecting the last wild tigers, first in Cambodia, then more recently in Rajasthan in India, to accompany local people in the management of Protected areas. You can find the fights raised by Véronique Audibert, founder of Poh Kao, in her interview here. These areas are not part of the major international tiger safeguards programs, and local NGOs do not or very little, benefit from government or international endowment funds, while they perform exceptional work. We want to help them.