Nail Polish? A concentrate of potentially toxic ingredients. So the word it out, ALL TIGERS will launch its line of eco-friendly, vegan and fiercely stylish Nail Polish. And this polish will be yours: to help us make the right decisions, you can answer here to our Great survey ' The ideal nail polish ' and thus contribute to the start of ALL TIGERS Nail Polish.
And to share a little more with you about what keeps us going, here are the 4 reasons that lead us to launch our very own nail polish.
Because you're the ones who asked for ALL TIGERS nail polish.
As you know, the community is behind the ALL TIGERS lipstick. For months, it was on Instagram that passionate people exchanged, gave their opinion, approved every stage of development, until the official birth of the perfect lipstick, eco-friendly, vegan and fiercely stylish.
Very quickly, as early as September, we asked the question: what about after? What would be the next step after the liquid lipstick...? That's when the games began. Different types of lipsticks? Lip gloss? Liners? Mascara? Polish? Skin care? Shampoo? We left the field of possibilities voluntarily open, very broad. No reason to lock ourselves in a specific pattern, it all depends on what the community wants.
Traditionally, when a cosmetic brand thinks on a big project, they keep it to themselves. Top Secret. Classified. Us? We just asked you the question. Because experience has taught us that it is our collective intelligence that will allow us to create an excellent product.
Every time we had the opportunity, we interviewed you guys to find out what would come next. IG surveys, satisfaction questionnaire: Each time, the nail polish came to the top, just in front of mascara and the classic stick lipstick (and far in front of the lip liner, lip gloss and consort).
One of our ultimate Instagram polls on the ALL TIGERS page
Because the research process has gone very quickly
In the same time, we went to the main expert laboratories of natural polishes, and initiated a series of blind tests, to determine the best formula approaches. Those with vegan composition, as natural as possible, but where women do not see any difference with their usual nail polish.
Of course, creating a natural nail polish means more compromises than for a conventional polish. You cannot completely get rid of synthetic, which is a must for the quality of the color and the wear. And you have your expectations, and that's okay. But we can substitute a maximum of natural ingredients and rid the formula of a whole series of questionable components. Connoisseurs speak of 7-free, 8-free, 10-free varnish, depending on the number of controversial components commonly present, which the formula does not contain.
Different options are now open. We give you the power: Through our survey and via Instagram, in the coming weeks, you will help us confront these leads to your wishes and your convictions, and in particular to act on the color range.
Because Nail Polish is one of the most potentially toxic cosmetics
But why all this interest in a nail polish? Because, as with lipstick, the formula of conventional polishes are very questionable.
We have already devoted an article to the composition of nail polish. Read Here. A clue: the usual formulas are not that far from the industrial paint, so very-synthetic! We must say that we expect the same shine, the same wear, the same smoothness as some of these paints. Resins, plasticizers, solvents, forming agents, practically all the ingredients in nail polish are object to pointed fingers : potential cancer causing agents, irritants, neurotoxins, hormone disruptor. Everything in there we need to worry about.
For example, in November 2017, the National Agency for sanitary safety (ANSES) in France sounded the alarm for nail factories employees, concerning the components of the polishes they use: "60 of these 700 substances were considered to be of high concern by their highest hazard class ". Since then, what has changed in formulas? Nothing, but the workers at the nail factories wear masks. All those who find it reassuring raise your hand... We speak here of professional polishes, but the formulas are not so far from the formulas we use at home.
Because with nail polish, we reaffirm that 'color is power'.
Emotions created by colors is the heart of our work with ALL TIGERS lipsticks. The straightforward high coverage color, which makes a statement, acts as a way to reveal personality, a self-confidence booster. Our reds are there to shout loud and clear. "Color is power", a regular claim for ALL TIGFERS.
So as for the nail polish, it seems like a logical next step, the extension of our vision of color. And No, we do not advocate the coordination between lip and nail color, it's much more than that!
We believe that behind our choice of colors, underpinned by eco-friendly and vegan formulas, we claim an important message on the respect of our users, and if one wishes to express a powerful femininity, determined, committed. And sometimes it is necessary to defend its territory, what we truly believe in, with strength. Now the Tigers will be able to get their claws out in style, and in accordance with their beliefs.
Ready to join us? The Queen of the jungle is you. You want to take power over ALL TIGERS? You can answer our survey on "the perfect nail polish" Or you can Subscribe now to the ALL TIGERS Instagram page to let your voice be heard. We check with and ask our community at every key milestone of our brand. Ready to roar? ROAAARRRR!
Photo: Elena Taranenko